In 2021, the Hongjitang TCM Culture Tourist Attraction located in Licheng District of Jinan was promoted to a national 4A-grade tourist attraction. Recently, the crew behind the campaign “A look into innovative transformation and development of Chinese culture in Shandong” visited century-old Hongjitang to look into the integrated development of traditional Chinese medicine (TCM) and modern technology.

　　Founded in 1907, Hongjitang is a typical representative of TCM stores in Shandong. It focuses on Shandong business culture and integrates Beijing, Shanxi, Anhui and Zhejiang business cultures. The brand has stood the test of more than 100 years. Built on the traditional pharmaceutical techniques, diagnosis and treatment skills and health concepts, Hongjitang promotes the Chinese nation’s view of health, health care, culture and philosophy, and concentrates the essence of excellent traditional Chinese culture. In 2006, “Hongjitang” was recognized as one of the first batch of China Time-honored Brands. In 2021, it was listed into the “fifth representative list of state-level intangible cultural heritage items”.

Hongjitang TCM Industry Park

Landscape in the Hongjitang park

Landscape in the Hongjitang park

Hongjitang Museum

Hongjitang Ejiao Manor

Top ten anti-epidemic products of Hongjitang

History of Hongjitang

Exhibition of ejiao at Hongjitang

The little theater of Hongjitang, where customers can listen to music to relieve their physical and mental fatigue

Customers may store high-end ejiao in the special safe of Hongjitang, which is better for long-time storage of ejiao

Display of Hongjitang’s ejiao products of different grades

Hongjitang won a gold medal at the 1915 Panama Pacific International Exposition 

Advanced equipment of the smart pharmacy

Production plant of the smart pharmacy