On August 31, the 2023 "Traditional Chinese Culture Month" was launched in Beijing to bring traditional Chinese culture into the lives of contemporary readers and to preserve and carry forward the fine traditional Chinese culture through a rich variety of online and offline cultural activities and book exhibitions.

Themed "Embrace Youth, Carry Forward Traditional Chinese Culture", this event was jointly launched by Zhonghua Book Company, JD Books, together with the People's Publishing House, the People's Literature Publishing House, The Commercial Press, SDX Joint Publishing Company, CITIC Press Group, Shanghai Classics Publishing House, Sichuan BashuPublishingHouse, and Yuelu Press.

In recent years, with the rise of Chinoiserie and China chic, traditional Chinese culture has become a fashion trend. With the deepening of the national reading campaign, traditional culture books continue to sell well, and an increasing number of young readers hasfurthered understanding of fine traditional Chinese culture through reading. It is understood that the event will run through September, and it will launch the "Joint Exhibition of Famous Publishing Houses", "Collection of Chinese Classics" and 1587, A Year of No Significance: The Ming Dynasty in Decline, Translation and Annotation of the Analects of Confuciusand other traditional cultural classics and well-known masterpieces.