The 2023 China International Fair for Trade in Services (CIFTIS) kicked off in Beijing on September 2. As an important part of the Thematic Exhibition on Cultural and Tourism Services of the 2023 CIFTIS, the Cultural Relics and Cultural & Creative Exhibition hosted by Beijing Municipal Cultural Heritage Bureau attracted a vast array of visit ors to appreciate and buy cultural and creative products and interact with each other on its first day.

With the theme of "Cultural Relics, Creativity, and Life," this exhibition featured the participation of 34 museums from Beijing and 15 high-quality cultural and creative service enterprises that bring more than 1,000 pieces of cultural and creative products and boutiques, to showcase the achievements, innovative mechanisms, and significant influence of these museums in resource activation and utilization, as well as the development of cultural and creative products, to demonstrate the active exploration and valuable experience of Beijing's museums in new approaches, new media, and new forms of communication, interpreting the exhibition concept of "Bringing Back to Life Cultural Relics of Museums through Cultural and Innovative Approaches".

The exhibition introduced the Live Streaming Studio of TikTok Local Life for Beijing cultural relics and cultural creativity for the first time. Combining a variety of ways, such as online TikTok live streaming and offline promotionalbuy or productlaunch, the live streaming event has enhanced the public's sense of participation in a new form of communication while highlighting the cultural and creative idea of "Bringing the Museum Home".