The online themed promotion of "A Prosperous Era- Why China," jointly launched by Shandong Provincial Cyberspace Affairs Commission and Shandong Provincial Department of Culture and Tourism and carried out by the “Lightning News” channel of iqilu.com, was launched on July 23.

This event showcases Shandong's commitment to carrying out General Secretary Xi Jinping’s instructions from multiple perspectives through a full range of media forms such as images and text, live streaming, short videos, posters, and H5, etc.,depicting Shandong’s efforts and achievenments in "walking ahead and opening up new opportunities", strengthening top-level design, deeply cultivating cultural heritage, exploring and activating resources, advocating morality and advancing communication and dissmination with an aim of building itself into a strong cultural province and new benchmark for the innovative development and creative transformation of traditional culture.