"Reading Li Bai and Traveling in China"， a promotional culural event was held in Jiangyou City, Sichuan Province on July 22. The purpose of the activity is to enhanching tourist promotion publicity with cultural elements such as historical celebrity and advertising the Chinese fine traditional culture from a tourist perspective. With tourism.

Li Bai is one of ancient China’s most famous poets and literature celebrity. Based on the research of chronological events through out Li Bai’s life, the organizer of this event has explored relevant relics and scenic spots and launched three themed tourism routes, including Li Bai's Yangtze River Youth Tour, his middle-aged official tour, and his Northern Country Tour. This design enables modern tourists to follow Li Bai's footsteps while reading and appreciating the charm of his literature and experience the unique charm of fine traditional culture.

At the event site, there were exciting events such as video speeches, Sichuan opera performances, and recitation of Li Bai’s works. Representatives from Sichuan, Chongqing, Hunan, Hubei, Jiangxi, Jiangsu, Anhui, Zhejiang, Shaanxi, Shanxi, Henan, Shandong, and other important tourist destinations which Li Bai once lived or visited also made promotional presentations, showcasing the cultural tourism charm of "reading Li Bai and traveling to Shenzhou" in a rich and colorful way.