On July 8th, the 3rd Seminar on “Confucian Culture and Confucian Merchants Spirit in the New Era”, co-sponsored by Shandong Institute of Socialism, Federation of Industry and Commerce of Shandong Province and Nishan World Center for Confusion Studies, was held in Jinan, which was the pre-publicity work of the 7th Nishan Forum on World Civilization.

It was pointed out in the meeting that culture is the most important part of economic activities. And business culture, as an integral part of Chinese culture, can be regarded as a cultural phenomenon and brand resource. Shandong, as the birthplace of Confucian culture, occupies a major position in the splendid Chinese culture. Since ancient times, Confucian merchants have adhered to the principle of good faith, which has earned a good reputation. Therefore, we should help Confucian merchants brand to a new level with a broader vision, an inclusive mind and an international concept.

For the first time, entrepreneurs’ representatives were invited to participate in the seminar to work together to explore, explain and carry forward the Confucian Merchants Spirit. Professor Fang Zhaohui from School of Humanities, Tsinghua University, Professor Wen Haiming from School of Philosophy, Renmin University of China, Professor Li Honglei from Sun Yat-sen University, Li Yan, President of Qilu Pharmaceutical, and Chairman Shi Ganping of DMI Industrial Group Co., Ltd. gave keynote speeches on “Once-in-a-century Change and Responsibility of New Confucian Merchants”. Nearly 20 experts and scholars from universities and research institutes conducted in-depth discussions.