On December 22, the China Media Group released its official logo and mascot, “Tu Yuanyuan” (literally round bunny) for the 2023 Spring Festival Gala, under the theme of “A more prosperous life in a thriving China in the new era”.

After gathering countless audiences’ favorite options and through systematic and informative big data research, the 2023 Spring Festival Gala official logo and mascot image, “Tu Yuanyuan”, was born. It is the first intellectual property mascot generated through big data analysis in the 40-year history of the Spring Festival Gala.

The mascot “Tu Yuanyuan” embodies the aesthetics and meaning of the traditional Chinese zodiac sign rabbit. The image is inspired by the earliest rabbit-shaped animal found in the world so far, and creatively presents the scientific research achievements in China. The design of the mascot “Tu Yuanyuan” was completed in four months by Chen Xiangbo, the director and chief curator of Guan Shanyue Art Museum in Shenzhen, and the visual design team of the Spring Festival Gala. The overall image is based on the characteristics of the Chinese white rabbit, incorporates the aesthetic style of gongbi, a careful realist technique in Chinese painting, and is completed using 3D modeling technology.