An ancient book,The Art of War,written more than 2,000 years ago, has gone viral on short video platformsfollowing the success of aChinese crime TV drama The Knockout, where the book played a certain part in the protagonist’s rise.

From the releaseof The Knockout on January 14 to February 7, short videos related to The Art of Wargarneredmore than 3.2 billion views, a 41-foldincrease from the previous month, and more than 500,000 copies of related books have been sold in the past month. The term “The Art of War”has been searched for 6.29 million times onDouyin, a ByteDance-backed short video platform. A growing number of short videos featuring excerpts of classicquotationsand interpretations of The Art of Warhave beenreleased and viewed, sparking discussion among netizens from all walks of life.

Douyin is committed toimproving the experience of book selection and purchases on the site. It has recently launchedthe book aggregation pageas an extension of book-relatedvideo content. Short videos on reading can piquethe public’s interest in reading and encourage more people to pick up a good book.