The opening ceremony of 2023 National Summer Culture and Tourism Consumption Season and Yantai International Coastal Life Festival, was held recently at Binhai Square in Yantai, East China’s Shandong province.

40 booths have been set up for the promotion of district and city and exhibition of intangible cultural creations, tourism commodities, specialty food, and scenic spots. A signature wall with the marine culture theme was set up on site, inviting the public and tourists to cheer for Yantai. The venue of the opening ceremony highlights the local elements, the organic integration of regional culture and coastal life, such as the sea, garden, wine, Beijing Opera, intangible cultural heritage and food, so that tourists can have a close look at the culture and charm of Yantai.

4 million yuan of cultural and tourism consumer coupons will be distributed. Citizens and tourists can grab the coupons through six online channels, such as the LY.com, to enjoy preferential offset services. Tourists, whether visiting scenic spots or staying in hotels, or buying intangible cultural creations and specialty commodities, can enjoy this "big gift pack".

At the opening ceremony, the schedule of activities for the event was also released. The Festival will last until August 31. It will focus on coastal life through the "1+1+N" form, which combines main activities, popular products, and special events. Over 100 activities will be held, including the opening ceremony, Coast Life Season, and the "Coast Life" interactive live-streaming show, highlighting the five categories of art, leisure, sports, food, and video games.