The 2023 Qingdao Digital Culture Application Development Expo was held in the West Coast New Area of Qingdao on April 7th. With the theme of “New application, New experience, New consumption”, well-known domestic experts, scholars and entrepreneurs in the related field gathered together to share ideas and practical achievements so as to promote high-quality development of the cultural industry through digitization.

Policies and plans for future development were advanced at the Expo. An action plan was rolled out to boost cultural digitalization of Shandong province in four aspects, including the contstuction of cultural big data system, the improvement of the effectiveness of digital services for public culture, the implementation of major digital culture projects, and related supporting measures. By 2025, the province will substantially establish the cultural digitization infrastructure and service platform, connect data centers of various cultural institutions, basically complete the digital layout of cultural industry. Those efforts will contribute to pushing public cultural digitization construction to a new level, and forming a new pattern of cultural digitization supply and demand.

Thanks to its gorgeous natural landscape, the West Coast New Area of Qingdao tops on the film and video digitization in China. Shandong province, the Qingdao Municipal People’s Government and the West Coast New Area of Qingdao have advanced policies to highly praise excellent work with low thresholds yet high rewards and give support to all sectors of the industry. The Expo unveiled a political list for encouraging local film and video production to strengthen the industrial chain.

The Shandong Digital Cultural Industry Alliance, including 76 enterprises for now, was assembled at the Expo. This moving step will further integrate cultural industry resources, promote the application of advanced technologies, and enable coordinated development of digital culture industry in Shandong comprehensively to build a new digital culture ecology.

26 key projects of the digital culture industry signed contracts at the Expo, including 4 strategic cooperation projects and 22 industrial projects, covering digital music, digital animation, digital film and video, copyright protection and other new cultural formats.

As China’s first comprehensive conference focusing on digital culture, 2023 Qingdao Digital Culture Application Development Expo highlights fields such as unlocking digital technology, digital culture construction, digitization of cultural industry, digitization of cultural consumption, digital copyright, and application of Metaverse industry, with 1 keynote forum, 6 theme forums and more than 40 new product launch events held. Besides, the Expo set up a high-standard online comprehensive service platform, providing digital cultural product release and trading, project promotion and introduction, live streaming, Metaverse conference and other functions, energizing new development of digital cultural industry.