With the advent of the New Year of 2023, Guangming Culture and Innovation (GM Choice) and Technology Center of Beijing Gongmei Group Co., Ltd., jointly created a set of commemorative medallions for the Chinese zodiac Year of the Rabbit, “Treasure House of Happiness and Fortune” with intangible cultural heritage elements. They are now officially released to the public.

　　The zodiac culture is an important part of traditional Chinese culture. Zodiac precious metal commemorative medallions are art collections that combine the traditional culture with modern aesthetics. Zhou Guangying, the representative inheritor of the national intangible heritage project “Yu County Paper-cutting”, is part of the design and production team of the commemorative medallion. Combining “Yu County Paper-cutting” with modern techniques, twelve different lifelike rabbit images are displayed on the twelve commemorative medallions. The incorporation of intangible cultural heritage elements breathes new life into the ancient zodiac culture.

　　The “Treasure House of Happiness and Fortune” commemorative medallion set is a significant outcome of traditional culture renewal and will inspire new progress in the creative transformation and innovative development of fine traditional Chinese culture. Collection enthusiasts will find great joy and fortune in this unique set of zodiac art.