The new products of the snake-themed Bing Dwen Dwen are launched for sale on November 22, 2024. /CFP

Plush toys, cushions, badges, keychains and other snake-themed Bing Dwen Dwen products are displayed at a shop in Beijing on November 22, 2024. /CFP

A woman takes a photo of Bing Dwen Dwen mascots in Beijing on November 22, 2024. /CFP

Two men pose for photos with snake-themed Bing Dwen Dwen products in Beijing on November 22, 2024. /CFP

As the Chinese New Year of the Snake approaches in January, a snake-themed Bing Dwen Dwen – the mascot of the 2022 Beijing Winter Olympic Games – was officially launched for sale nationwide on November 22. The new products include plush toys, cushions, badges, keychains and more.

The design of Bing Dwen Dwen's snake version drew inspiration from the Chinese folk love story "The Legend of the White Snake." Their head decorations are based on the traditional Peking Opera costumes of Bai Suzhen and Xiao Qing, the two main characters in "The Legend of the White Snake," symbolizing best wishes for happiness.