To celebrate the 2,575th anniversary of the birth of Confucius, the 2024 China International Confucius Cultural Festival was held in Qufu, Shandong. During the festival, an international media delegation composed of journalists from nine mainstream media outlets from countries including Russia, Canada, Spain, South Korea, and Pakistan visited Nishan Sacred Land in Qufu. They toured the Confucius Institute, experienced reciting the Analects of Confucius, and enjoyed the profound charm of Confucian culture through “walking, observing, and storytelling” from multiple dimensions and perspectives.